Are You Proud of St Helens?

St Helens creative design agency PalfreyGreer says the new brand it has designed for its home town is proving a great success.

The agency, working with St Helens Council economic development team, created Brand New St Helens to showcase the town as a “vibrant, regional location of choice at the heart of the North West”.

The project aims to highlight St Helens’s regeneration, encourage investment, promote local pride and challenge perceptions of the borough.

PalfreyGreer’s design features a St Helens logo in red and white. The logo features on signs throughout the borough, including five “boundary markers” at key points in the town displaying information on forthcoming events.

A central website for St Helens has also been created at www. theheartofthenorthwest.com, linking to other sites promoting St Helens’s location, investment opportunities and visitor attractions.

ŠJohn Whaling, economic development manager at St Helens Council, said: “PalfreyGreer is a great example of the creative talent we have here in St Helens.

“We have undergone an exciting transformation and the place branding initiative reinforces the many changes that have taken place by renewing our image and showcasing our assets.”

The websites include one urging people to be POSH – Proud of St Helens. It lists reasons why town residents should hold their heads high, ranging from the borough’s success at attracting new businesses to internationally known St Helens icons such as Johnny Vegas and St Helens Rugby League Club.

PalfreyGreer director Stephen Palfrey said: “The brief was to create something striking and vibrant to reflect the changing face of St Helens and convey the notion of a dynamic, modern borough.

Š“This has been a really exciting project to work on because of the forward-thinking way in which St Helens Council has approached its place branding and the way that we have worked in close partnership together to create Brand New St Helens.

“For a local authority, what they have achieved has been very innovative indeed.”

Liverpool Daily Post